Marketing management - 275 Words

Marketing management (Article Sample) Content: Students Name:Instructors Name:Class/Unit CodeDate:The Nature of Strategic PlanningPlanning is the practice of anticipating future happenings and formulatingschemes to realize organizational goals in the future.Strategic PlanningThis is thecourse of developing and preserving a strategic fit between the organizations objectives and competences and itsshifting marketing prospects.StrategicPlanning, Implementation and Control Process Planning Implementation Control4Stages of the Organizational Strategic PlanFormulating the corporate portfolioDescribing the company missionPlanning the marketing and other functional activities.Set company goals and objectivesThe strategic planning process influences, includes and affects undertakings within the organization, as well asthe functional areas and the strategic business units (SBUs).The final step of the four step process is constructing functional strategies and plans. Seeking strategic windows is a tool f or prospectsfor the organization.The recognition of prospects for the organization is what is entailed in seeking a strategic window. This process is usually for a restrictedtime in the future and limited to the organization of the firms resources to ensure a match in the ability of the firm to meet the market need and requirements at the possible maximum level and the market needs and requirements themselves.Planning At Different Management LevelsCorporate Level PlanningHere, the planning is done by the top level corporate managers. They create the business portfolio for the company; fix the corporate visions and goals.Strategic Business Unit (SBU) PlanningHere the managers at the Strategic Business Unit Level do the planning. They conduct the SWOT analysis, set the mission statement and objectives for the firm, are responsible for growth strategies for the company.Operational PlanningHere the planning is done by the supervisory managers who develop action plans to implement.Tactic al PlanningHere the pla...